Will you soon see yourself dancing on a life-size projection on the World Port Building? Dance with us with"Rotterdam. #SWINGALONG ".
Another 5 weeks and then the Eurovision Song Contest will start in Rotterdam. Unfortunately, we cannot celebrate this year as we are used to. Because how we would have liked to welcome all fans to our beautiful city. Nevertheless, we want to connect as many fans as possible worldwide. And how can that be better than with an infectious dance challenge?
Together, we will put Rotterdam on the international map. As soon as it’s possible we want everyone to jump on the train or bus to visit our city. We will do this by dancing, the best antidote to lockdown lameness. We will get people swinging across physical boundaries. In Rotterdam, the Rotterdam way. Everyone can participate, everyone is
Open the filter on your phone on Instagram and on Facebook. Post the dance, which is also possible on TikTok, and challenge someone else to participate. Always use the hashtags: #swingalong #openuptorotterdam #eurovision #rotterdammakeithappen and tag @rotterdam_info (Instagram & TikTok) or @rotterdam.info (Facebook).
The most swinging entries will be projected on the World Port Center in the week of the Eurovision Song Contest. We film and stream this via socials so that people from all over the world can see themselves dancing in Rotterdam. And also be able to share that.
View the dance instructions below.
Rotterdam Partners joined forces with HUNTED Agency, Zuiver Media and various Rotterdam makers for Rotterdam #SWINGALONG. For example, the choreography is in the hands of Dalton Jansen and Luciano Hiwat, David Vunk & De Likt created the accompanying track and Vilain & Gai are responsible for the styling and set design in collaboration with Logocomo.
Wilbert Lek, director of Rotterdam Partners: 'With this campaign we say that we never stand still, not even in this time. It shows the dynamism, diversity and resilience of Rotterdam and inspires for the future, when a visit to the city is again possible for everyone. We are really looking forward to that.'
With "Rotterdam #SWINGALONG" we generate as much positive international visibility for Rotterdam as possible. You can participate from April 13 to June 6. Visit www.swingalong.eu for more information