Final report and aftermovie Host City Rotterdam Eurovision Song Contest 2021 published

20 December

Today Rotterdam looks back on a successful Eurovision Song Contest 2021. The final report and accompanying aftermovie takes you back to May 2021, when all spotlights were on the Dutch city and Rotterdam was the center of creativity.

The projectteam of Rotterdam consisting of the municipality of Rotterdam, Rotterdam Festivals, Rotterdam Partners and Rotterdam Ahoy had the goal of organizing a Rotterdam Eurovision Song Contest, which contributes to the international positioning of the city. The projectteam wanted to involve residents and work together on a diverse, inclusive, connecting and hospitable city. It is with great enthusiasm that Rotterdam looks back on a wonderful Eurovision that, despite the particularly challenging circumstances due to Corona, succeeded in achieving these and other objectives.

Beautiful images of Rotterdam went all over the world. No less than 183 million people watched the broadcast on TV. And another recordbreaking 50 million people watched via YouTube. Host city Rotterdam has pulled out all the stops to put Rotterdam on the map and organize an unforgettable Eurovision Song Contest 2021 together with NPO/AVROTROS/NOS and the EBU in the venue Rotterdam Ahoy. Research shows that high ratings were given by press, delegations and visitors, but also by locals. Rotterdam looks back and ahead with great satisfaction to the next world class event.

Download the Host City Summary Report: Eurovision Song Contest 2021 below.

Host City Summary Report: Eurovision Song Contest 2021

Aftermovie

The concept behind the aftermovie is a stage that moves through Rotterdam like a parade. Singer Anne-Fay and her dancers shows you a selection of events organized by the city, in the run-up to the Eurovision Song Contest. Her song 'So Many Days' fits seamlessly with the situation in 2021. Host City Rotterdam has managed to create 100 days of Covid-proof public events despite the restrictive measures. "We can't erase, but we can amaze, in so many days."

Credits aftermovie at the bottom of this page

A few results in particular

High ratings

  • A high appreciation from guests of 8.9: a nice overall grade that Rotterdam received from visitors, delegations and the press.
  • Rotterdammers are proud of the organisation of Eurovision in their city and the way Rotterdam presented itself to the world. Eurovision came to Rotterdam.

Exposure

  • Rotterdam was recognized as a welcoming, groundbreaking, innovative, hospitable, diverse and resilient city. This global exposure of Rotterdam can also have positive effects on the Netherlands as a whole, challenging the stereotypes of the Netherlands - clogs, cheese and tulips.
  • The media reach of Eurovision in Rotterdam was gigantic, images of Rotterdam went all over the world.  Eurovision in combination with Rotterdam was mentioned in over 17,000 editorials around the world with a potential reach of 40 billion readers.

Visitors

  • Due to the corona crisis it was not possibly to organize a Eurovision Village in the city but Rotterdam was the first host city to have an online Eurovision Village. With 503,000 online visitors from all over the world including 300,000 unique online visitors.
  • A group of 2,500 Rotterdammers with limited financial means could enjoy one of the shows, together with a guest, at no cost. Nice result: people who participated really had the feeling that they mattered in the city and that they belonged.

Economy

  • At a time when the hotels and streets were empty due to (travel) restrictions, Eurovision provided more than 17,000 hotel nights (visitors, crew and delegations).
  • 81 percent want to come to Rotterdam again (81 percent of visitors, 78 percent of press, 80 percent of delegations).

Finances

  • The project organization has a surplus of 3.7 million euros. Various scenarios were taken into account in the budgets. Because of Corona, certain components were adjusted or dropped, so money was left over. Think for example of large-scale public events. But there was also tight control of finances. Final costs: 19 million.
  • Of the total municipal investment in the Eurovision Song Contest 2021, 72% was spent on Rotterdam businesses and organizations.

Credits Aftermovie

Client: Rotterdam Host City

Production Company: VideoAgency & Koala Koncepts

Concept: VideoAgency, Koala Koncepts & Music Boutique

Director: Rien Bexkens

Executive Producer: André Freyssen

Producer: Jeffrey de Roode & Manon Tsang

Art Director: Irfan Er

Styling & Assistent Art Director: Sinan Seyhan

1st AD: Felix Kops

Director of Photography: Nanko Goeting & Robijn Voshol

Editor & Colorist: Robin Verspeek

Graphics: Naomi King

Drone operator: Daniël de Ruiter

1st AC: Jason Hornung

Make Up: Bente van Noorde & CC Mariah

Data: Sam de Vette

Technical producer: Laurens de Bruijn

1st AD: Davide van de Polder

PA & Covid manager: Joëlle Luiken

PA & Styling assistent: Dyana Dommershuijsen

PA: Laura de Vries

PA & Social Media: Naomi Martels

Traffic coordinator: Roy Jacobs

Photographer: Luuk van Benten

Social Media: Kees Willems

Sound Design: Ting Fung Cheung

 

Artist: Anne-Fay

 

Dancers

  • Djinti Sullivan
  • Deschny Roger
  • Lucinda Wessels
  • Tommy Bos
  • Erik Bos
  • Raphael Carney 
  • Ellie Locadia
  • Rein Luurling

 

Music: 'So Many Days’ by Anne-Fay

Produced by Jeremia Jones, Morgan Avenue, Mr Jet Fly & EAN Music

Written by Anne-Fay Kops & Felix Kops

Mixed by Freek Philippi

Mastered by eMastering.

Licensed by The Orchard Music (Onyx & Ivory Records), Muserk Rights Management, Downtown Music Benelux, CTM Publishing.

 

Figuration: Fela Vyent, Ziggy Vyent, Greg Vyent, Tim Lindeman, Junior Higgs, Roxannne Reijme, Sharon Schouten

 

Thanks to: Ahoy, Arttenders, AVS team, Dakendagen, EBU, Flowerdales, City of Rotterdam, Hip Hop in je smoel, Mothership, NPO/AVROTROS/NOS, Poetry International, Pro-traffic, Rotterdam Festivals, Rotterdam Partners, Studio VollaersZwart, Tymon de Laat, Vlot Logistics, Willem de Kooning Academie