100 Days to Open Up!

11 February

Eurovision Song Contest presenters activate the countdown clock with Mayor Aboutaleb

With just another 100 days to go, the countdown to the 2021 Eurovision Song Contest grand final was officially started today at the Museumpark in Rotterdam. Eurovision Song Contest presenters Chantal Janzen, Edsilia Rombley, Jan Smit and Nikkie de Jager and Rotterdam’s Mayor Ahmed Aboutaleb together unveiled a large art installation in the shape of a clock in front of the new, iconic building, Depot Boijmans Van Beuningen. The clock will now be counting down daily until the final in Rotterdam Ahoy on 22nd May.

Mayor Aboutaleb: “Corona has taken a heavy toll on both our personal lives and society. Fortunately we now have a vaccine and we can cautiously start looking forward again. Rotterdam Ahoy will be offering the Eurovision Song Contest a safe and beautiful stage in exactly 100 days time. The millions of fans will officially be able to start the countdown today!”

Song Contest Councillor Said Kasmi: “This is a great moment to mark together and to now start our countdown to a very special 65th edition of the Eurovision Song Contest together with the city and the many fans right across the world.  A symbolic start to the new Song Contest season and naturally also something fantastic for us all to look forward to”.

A little preview
The current corona measures in place meant the countdown kick-off had to be done quite modestly, without the presence of any kind of audience. However, the event was beautifully embellished by a number of Rotterdam artists, directed by Rajiv Bhagwanbali, in collaboration with the Urban Culture Lab Foundation, to the soundtrack of the Rotterdam formation De Likt: John van Beek and Giorgi Kuiper. A little preview of the Rotterdam City Programme, for which the city is currently still working on a number of different scenarios.

Let’s countdown together
The unveiling of the clock has also activated the Eurovision Song Contest’s central theme, OPEN UP. We are going to be counting down together and we’ll be opening ourselves up by sharing experiences, dreams, hope, news and other stories linked to the number of the day for the next 100 days. The clock will be manually updated every day. Some days this will be done by a special guest. We will keep the details of how the Song Contest organisers will be marking the final days at the clock in the run-up to the final a surprise for the time being. The organisers are calling on all fans to join the countdown via Instagram with the hashtags #100DaysToEurovision #100DaysToOpenUp #LetsCountDownTogether #OpenUp #ESF2021 #ESC2021 #Eurovision #Songfestival #rotterdammakeithappen of #rotterdam #makeithappen

The clock’s countdown can be followed on a webcam for the next 100 days and on Instagram @openuptordam, @songfestival.avrotros.
The countdown clock is a light object of a digital clock, conceived and created by Mothership.

Photo: Nathan Reinds NPO/NOS/AVROTROS